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This Week’s Episode
In this week’s episode, I share an interview with Tamara Kelly from Moogly. Tamara’s crochet and knitting business is quite varied, and I talk to her about how she got her start, how she diversifies her income, and her tips for blogging and time management.
About Tamara Kelly
Tamara started crocheting when her oldest child was young. After her other children were born, she hoped to make some side income by selling her crocheted items. She sold her finished projects informally through friends and on Facebook. Soon, she converted a mommy blog she had started into a platform to support the sales of her crocheted items.
Tamara discovered that the free patterns she shared were some of her most popular posts, and since she preferred creating new designs to crocheting the same projects over and over, she decided to change the focus of her blog, and her business.
In addition to income from advertising and affiliate relationships on her blog, Tamara recently began working as a freelance designer for magazines, teaching a Craftsy course, and writing sponsored posts on Moogly.
In this interview, Tamara talks about the evolution of her own business and shares several tips for other yarn industry indies.
Diversify your income
Tamara adds new income streams when she feels confident about her schedule and processes related to her existing income streams. The internet changes quickly, so she takes a trial and error approach. She regularly rotates affiliate partners based on earnings. She tries to remain open to new opportunities. Tamara also repurposes content when possible.
Network online and in person at industry events
Tamara encourages bloggers and other small business owners to network within the industry. When possible, she encourages attendance at industry events. Tamara also suggests carrying your business cards everywhere since you’ll never know who you may meet. (And, she shares her tips for navigating the Knit and Crochet Show Designer Meet and Greet in the audio interview.)
Tamara also shared several ideas for powering up your blog.
- Network with other bloggers with a similar style and audience. Tamara recommends doing this online and in person when possible.
- Develop a working schedule including an editorial calendar for your blog. Tamara developed her own schedule and calendar system. I’m using an adapted version of the editorial calendar from Web.Search.Social‘s Marketing Game Changer Kit.
- Focus on photography and photo editing because blogging and social media are very visual. Tamara emphasizes using natural lighting, taking lots of pictures, and using PicMonkey for photo editing when necessary.
I’ll be part of a panel discussion at Social Media Week 2015 in New York City, and Carlota Zimmerman (who you met on these two episodes) will be the moderator. If you’re in New York City on Monday, February 23, 2015, please join us for Career Building via Social: The New Reality for Budding Female Artists and Professionals. The other panelists will be comedian Kate Hendricks and art writer Emily Colucci.
What questions do you have about blogging or diversifying your income? What has worked for your business in the past? Leave a comment below, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. (You can call me for free through the Contact page.)
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