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This Week’s Episode
Back in February, I had the opportunity to meet and interview Cynthia Sanchez at the We All Grow Summit by Latina Bloggers Connect. Cynthia is a Pinterest marketing expert, so in this interview, we talked about taking your Pinterest use to the next level for your yarn-related business. (If you’re just getting started on Pinterest, you may find Episode 2: 10 Ways to Use Pinterest to Grow Your Business helpful.)
About Cynthia Sanchez
Cynthia Sanchez has a background in healthcare as a nurse navigator. In 2011, she was interested in using social media to get the word out to patients, but since she didn’t have an established online presence or a background in marketing, she decided to start up a personal blog first. Cynthia had recently begun using Pinterest and was finding that it was transforming her life, so it seemed like the perfect topic for her to explore through blogging. Cynthia soon became a recognized Pinterest marketing expert. In addition to hosting the Oh So Pinteresting podcast, she also speaks regularly at national conferences social media events.
You can find Cynthia online at the Oh So Pinteresting website, as well as on Facebook, Pinterest (of course), and Twitter. You can also subscribe to the Oh So Pinteresting podcast on iTunes and Stitcher. Cynthia’s Pinterest for Business course is now available on Lynda.com.
About the Interview
In this interview, Cynthia shared her advice for going beyond the basics in using Pinterest for reaching your target audience. Here are some of her suggestions.
- Take the time to develop a Pinterest strategy. Consider who you want to reach (your target audience), and then create boards populated with the types of images they want to see. Once you have established your overall strategy, you can think about the posting frequency/schedule that works for you.
- Consider different approaches to Pinterest boards based on your business’s size and brand. Solopreneurs/micro business owners might share more personal interest boards than larger businesses, since the owner’s personality may be considered part of the brand. Owners who have a business serving both B2B and B2C audiences might consider creating separate accounts to focus on different audiences. Businesses of all sizes may want to consider using more secret boards for interests that may divert attention from their core business activities.
- If you have multiple accounts, establish group boards to share crossover interests with both audiences. I do this with my Crochet Business Tips board, which is shared through my Underground Crafter and my Creative Yarn Entrepreneur Show business accounts.
- Browse boards and pins in categories unrelated to your business. Yarn-related busienss owners may want to check out sports or history to see Pinterest with fresh eyes. Discover what appeals to you visually, and incorporate that into your own boards as well as into the images you share online.
Cynthia also shared several recommendations.
- The Pinterest for Business blog is Cynthia’s favorite resource for staying on top of Pinterest changes.
- Tailwind is the Pinterest scheduler and analytics tool Cynthia recommends for small businesses and bloggers. It is an approved Pinterest third party app and it has affordable pricing options.
Cynthia also invited listeners to participate in her upcoming one day, hands-on Pinterest training, My Pinterest Bootcamp with Jeff Sieh from Manly Pinterest Tips, which is scheduled for Saturday, April 18, 2015.
My 31 Days to Pod Launch challenge is still going strong! I’ve been releasing an audio file, blog post, and YouTube video daily since March 1. This is my trial by fire on YouTube, and I plan to share what I’ve learned about video production in a future episode. In the meantime, I’d be thrilled if you would check out my new channel on YouTube and subscribe.
I will be presenting at the BlogHer ’15 Conference in New York City along with my friend and fellow solopreneur, Carlota Zimmerman from the Creativity Yenta (who was a guest on Episode 16 and Episode 22). We will be part of a workshop on Friday, July 17, 2015 called Social Media Bootcamp: Lightning Lessons in the Latest: LinkedIn, Google+ Hangouts On Air, and Twitter. If your blog is a major part of your business income (or, you’d like it to be), I hope to see you there! If you haven’t already registered, you can take advantage of our friends and family discount for 30% off the Blogger Rate by registering through this link.
If you are available next Monday, March 30, 2015, I’d love it if you could join my live Google+ Hangout with Carlota as No Frills Small Business. You can check out the teaser by clicking on the image above, and you can RSVP to get a reminder before the show starts here. We’ll be talking about charting your own history with your small business as part of our celebration of Women’s History Month, and we’ll be answering the top questions we hear from other women small business owners.
I’ll also be attending New Media Expo in Las Vegas from April 13-16, 2015. If you’ll be attending, too, let me know because I’d love to meet you there!
How do you plan on adjusting your Pinterest strategy or tactics based on Cynthia’s suggestions? What has worked for you on Pinterest in the past? Leave a comment below, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. (You can call me for free through the Contact page.)
If you enjoyed the show
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