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This Week’s Episode
In this episode, I shared an interview with Sedruola “Sedie” Maruska from Yarn Obsession. Sedie is a crochet designer, blogger, and crochet business consultant. I wanted to talk with her about her public journey to 100,000 monthly unique visitors to her blog. We also chatted about pricing, empowering women business owners, prioritizing different elements of your business, and more.
About Sedruola “Sedie” Maruska
Sedie started Yarn Obsession as a hobby and eventually started selling her finished crochet items as a maker. Later, she started designing but noticed she was getting a lot of questions from other makers and crochet business owners, so she started offering crochet business advice and coaching services. Sedie continues designing to keep current in the industry so her consulting services are always up-to-date. Because pattern design isn’t her core business, she uses an unusual pricing tactic. Yarn Obsession is Sedie’s full-time business, but she does have a part-time job.
About the Interview
I invited Sedie on the show to talk her plan to increase traffic to 100,000 visitors per month to her website. (You can read more about her goal here and you can find her monthly progress reports here.) Sedie was inspired by blogger Neil Patel’s post, Why Transparency Is The New Marketing, to share this journey publicly. It also helps her to stay accountable for moving towards her goal.
We also talked about empowering women to find their voice and confidence so they can be successful in their businesses, dealing with negativity online, distributing your time between different income streams in your business, and pricing. Sedie also shared some tips for getting started with video for your yarn-related business.
I will be presenting at the BlogHer ’15 Conference in New York City along with my friend and fellow solopreneur, Carlota Zimmerman from the Creativity Yenta (who was a guest on Episode 16 and Episode 22). We will be part of a workshop on Friday, July 17, 2015 called Social Media Bootcamp: Lightning Lessons in the Latest: LinkedIn, Google+ Hangouts On Air, and Twitter. If your blog is a major part of your business income (or, you’d like it to be), I hope to see you there! If you haven’t already registered, you can take advantage of our friends and family discount for 30% off the Blogger Rate by registering through this link.
If you are listening as this episode is released on Monday, April 13, 2015, I’d love it if you could join my live Google+ Hangout with Carlota as No Frills Small Business later today. You can check out the teaser and RSVP to get a reminder before the show starts here. I will be in Las Vegas for New Media Expo from April 13-16, 2015, and we’ll be talking about getting the most value out of your next business conference or networking event.
What is the most important action you are taking this week to move your business ahead? Leave a comment below, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. (You can call me for free through the Contact page.)
If you enjoyed the show
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