I’m listening to episode 48 & am a bit bummed that she wouldn’t get into particular dollar amounts. I’ve got content on my site (content I’m proud of), but I have very little traffic… I know I haven’t done any SEO but am completely lost online with how to do it & what to do. I want to budget for this, but have no idea. Do you have any insights of which company I should be looking at and how much I need to budget for it? Is it really as simple as the yoast plug-in (which makes absolutely no sense to me)?
Lindsay was previously a guest on Episode 12, where I interviewed the organizers of the Indie Design Gift-a-Long (you can see how 2015’s Gift-a-Long is going here on Ravelry) and in Episode 26, where we talked about niche marketing and eco-conscious knitting. (She also shared a great tip in Episode 47: Best Advice for Yarn-Related Businesses.)
This post contains affiliate links.
Here are my suggestions for increasing your blog’s traffic.
First, focus on strategy and measurement.
- Clarify your blog’s purpose in relationship to your entire business.
- Begin tracking your blog’s traffic. (I recommend using Google Analytics. My blog is a self-hosted website with InMotion Hosting and I use the Google Analytics by Yoast plugin.)
- Analyze what you’ve tracked, and make changes as appropriate.
Some of the tactics I’ve used to increase my blog traffic in the past year include…
- Establishing an editorial calendar.
- Posting more frequently and focusing on specific types of posts based on my goals.
- Adding subscription options, including an RSS feed subscription and a weekly email newsletter (with links to that week’s blog posts) subscription.
- Guest posting on other sites.
- Participating in link parties. (See below for a list of link parties.)
- Linking your blog posts to projects and stash on Ravelry, and sharing those projects and stash in groups.
- Sharing old/archived posts on social media daily.
- Changing social media schedule, frequency, and/or platforms based on analysis of blog traffic.
- Submitting links to referral sites more regularly (especially the growing network of Prime Publishing sites).
- Joining private blogging groups where you can share information with other bloggers.
- Attending blogging conferences, reading blogging books, and/or taking online blogging courses to further develop skills.
Listen to the episode for more details.
If you’re focused on improving your blog and increasing traffic, you may want to listen to these prior episodes:
- Episode 4: 6 Ways to Engage with the Blogging Community
- Episode 23: Diversifying Your Income and Boosting Your Blogging with Tamara Kelly from Moogly
- Episode 32: Journey to 100k Monthly Blog Visitors with Sedie Maruska from Yarn Obsession
- Episode 48: Website Strategy and Working with Digital Marketers for Your Business with Carol Lynn Rivera
Other resources mentioned in this episode:
- Pretty Link Lite WordPress plugin (free)
- ProBlogger podcast (especially the 31 Days to Build a Better Blog series) (free)
- Elite Blog Academy (paid online course) and How To Blog for Profit without Selling Your Soul by Ruth Soukup (paid ebook or print book)
- Attending blogging conferences. I’ve personally attended BlogHer, the #WeAllGrow Summit by Latina Bloggers Connect, and New Media Expo.
Link parties that I participate in regularly:
- Knitting Love Link Party – knitting – co-hosted by Underground Crafter and Jessie At Home
- Tuesday PIN-spiration Link Party – crochet, knitting, DIY, and food – co-hosted by The Stitchin’ Mommy and Oombawka Design Crochet
- Linky Ladies Community Link Party – fiber arts – co-hosted by Crystalized Designs, The Hooked Haberdasher, Pattern Paradise, and The Purple Poncho.
- Link and Share Wednesdays – fiber arts, crafts, and food – hosted by Oombawka Design Crochet
- Hookin’ on Hump Day – yarn crafts – co-hosted by Moogly and Petals to Picots
- Saturday Link Party – fiber arts – hosted by Rebeckah’s Treasures
- Snickerdoodle Sundays – family-friendly posts with an emphasis on crafts and food – co-hosted by Across the Blvd, Creative Crochet Workshop, My Husband Has Too Many Hobbies, Sadie Seasongoods, and Sew Travel Inspired.
- Happy Thanksgiving to U.S. listeners!
- The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the new page here. In addition to podcast episodes, I share at least two links everyday with information that is helpful for small business owners.
- Please take a moment to fill out the listener survey and share your feedback for upcoming episodes.
What are your thoughts about building blog traffic for your yarn-related business?
Share your comments in the show notes for this episode here, in the Creative Yarn Entrepreneurs Facebook group, comment on the Creative Yarn Entrepreneur Facebook page, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973.
You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.