Tag «marketing»

Episode 57: Butterscotch Press Business Services for Yarn Industry Indies, an Interview with Polly Hammond

Sharing is caring! Listen to the episode in the player, download the episode here, or subscribe on iTunes, Stitcher, or TuneIn. I interviewed Polly Hammond from Butterscotch Press about the business services she offers to yarn industry indies, including pattern support, marketing and social media, website and visual branding services, and coaching. About Butterscotch Press …

Episode 55: Email Marketing 101: Or, Why and How to Set Up an Email List for Your Creative Business

Sharing is caring! Listen to the episode in the player, download the episode here, or subscribe on iTunes, Stitcher, or TuneIn. If setting up (or enhancing) an email list for your business is on your list of New Year’s Resolutions, listen to this episode. In this episode, I talk about why you should start an …

Episode 48: Website Strategy and Working with Digital Marketers for Your Business with Carol Lynn Rivera

Sharing is caring! If thinking about your company’s website makes your head explode (even just a little bit), you’ll want to listen to this week’s episode. Listen to the episode in the player, download the episode here, or subscribe on iTunes, Stitcher, or TuneIn. I talk with Carol Lynn Rivera, a digital marketer at Rahvalor …

Episode 46: 8 Free and Low-Cost Resources for Professional Development for Your Yarn-Related Business

Sharing is caring! If you’re in the United States, you’re being bombarded with “back-to-school” advertising. I decided to put my own spin on the back-to-school theme by sharing 8 free and low-cost resources you can use for professional development to help you launch, manage, and expand your yarn-related business. Here’s a preview of the 8 …

Episode 42: Crochet & Knitting Design & Self-Publishing Mini Series 7: Promoting Your Pattern

Sharing is caring! This Week’s Episode I’m wrapping up the Crochet & Knitting Design & Self-Publishing Mini Series by talking about promoting your pattern after release. So far in this series, we’ve talked about… Planning Your Pattern, Drafting Your Pattern, Polishing Your Pattern, Photographing Your Pattern, Pricing Your Pattern, and Publishing Your Pattern. Today, I’m wrapping up this …