Tag «video production»

Episode 68: Getting Started with Video and Growing Your YouTube Channel with Jennifer Dickerson from Fiber Flux

Sharing is caring! Listen to the episode in the player, download the episode here, or subscribe on Google Play Music, iTunes, Stitcher, or TuneIn.  Jennifer Dickerson is the crochet and knitting designer, blogger, author, and YouTuber behind Fiber Flux. I had the chance to chat with Jennifer about how she got started with video and grew her …

Episode 32: Journey to 100k Monthly Blog Visitors and More with Sedie Maruska

In this episode, I shared an interview with Sedruola “Sedie” Maruska from Yarn Obsession. Sedie is a crochet designer, blogger, and crochet business consultant. I wanted to talk with her about her public journey to 100,000 monthly unique visitors to her blog. We also chatted about pricing, empowering women business owners, prioritizing different elements of your business, and more. You can find more details in the show notes at http://creativeyarnentrepreneur.com/32.

About Sedruola “Sedie” Maruska
Sedie started Yarn Obsession as a hobby and eventually started selling her finished crochet items as a maker. Later, she started designing but noticed she was getting a lot of questions from other makers and crochet business owners, so she started offering crochet business advice and coaching services. Sedie continues designing to keep current in the industry so her consulting services are always up-to-date. Because pattern design isn’t her core business, she uses an unusual pricing tactic. Yarn Obsession is Sedie’s full-time business, but she does have a part-time job.

You can find Sedie online at Yarn Obsession, as well as on Facebook, Instagram, Twitter, and YouTube.

About the Interview
I invited Sedie on the show to talk her plan to increase traffic to 100,000 visitors per month to her website. (You can find links to the posts about her goals at http://creativeyarnentrepreneur.com/32.) Sedie was inspired by blogger Neil Patel’s post, Why Transparency Is The New Marketing, to share this journey publicly. It also helps her to stay accountable for moving towards her goal.

We also talked about empowering women to find their voice and confidence so they can be successful in their businesses, dealing with negativity online, distributing your time between different income streams in your business, and pricing. Sedie also shared some tips for getting started with video for your yarn-related business.

Updates
I will be presenting at the BlogHer ’15 Conference in New York City along with my friend and fellow solopreneur, Carlota Zimmerman from the Creativity Yenta (who was a guest on Episode 16 and Episode 22). We will be part of a workshop on Friday, July 17, 2015 called Social Media Bootcamp: Lightning Lessons in the Latest: LinkedIn, Google+ Hangouts On Air, and Twitter. If your blog is a major part of your business income (or, you’d like it to be), I hope to see you there! If you haven’t already registered, you can take advantage of our friends and family discount for 30% off the Blogger Rate by registering through this link.

If you are listening as this episode is released on Monday, April 13, 2015, I’d love it if you could join my live Google+ Hangout with Carlota as No Frills Small Business later today. You can check out the teaser and RSVP to get a reminder before the show starts at http://nofrillssmallbusiness.com/3. I will be in Las Vegas for New Media Expo from April 13-16, 2015, and we’ll be talking about getting the most value out of your next business conference or networking event.

What is the most important action you are taking this week to move your business ahead? Leave a comment at http://creativeyarnentrepreneur.com/32, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973.

If you enjoyed the show
You can now subscribe to the Creative Yarn Entrepreneur Show on iTunes, Stitcher, or TuneIn. Please leave an honest review on iTunes (or Stitcher) and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions. You can find the sign up form at https://madmimi.com/signups/116491/join.

Episode 29: Selling on Etsy, Passive Income, and Using Trending Keywords with Alexandra Tavel from Two of Wands

I interviewed Alexandra Tavel, a crochet and knitting maker and designer. Alexandra owns the Etsy shop, Two of Wands. We met up in person in New York City (where we both live) to talk about how she launched her shop, how it became her full time income, and what she enjoys about the platform, as well as other topics related to owning a yarn-based business. You can find complete show notes for today’s episode, including links to everything that was discussed at http://creativeyarnentrepreneur.com/29.

About Alexandra Tavel
Alexandra Tavel earned dual degrees in fashion design and costume construction technology from Indian University. After graduation, she moved to New York City with plans of entering the fashion industry, but she ended up working in a nonprofit organization for 8 years. In late 2013, a series of life changes led to her launching an Etsy shop, Two of Wands, where she sells her finished knit and crocheted projects as well as instant pattern downloads.

About the Interview
Alexandra talked about how she studied Etsy’s blogs and newsletters before opening the Two of Wands Etsy shop to sell finished knit and crochet items in November, 2013.

Alexandra’s signature photographic style actually developed by happenstance. After Etsy launched digital downloads, Alexandra read an Etsy Quit Your Day Job post that inspired her to begin to sell her patterns in her shop as well. Alexandra’s designs started with simple design and construction so that she could easily create and finish finished items, but as she began to see her pattern sales allowing her business to scale, she is reconsidering this approach.

In this very conversational interview, we covered a variety of other business topics.

Now, this interview was recorded several weeks ago before I interviewed Grace Dobush for Episode 28, read Grace’s article in WIRED, “How Etsy Alienated Its Crafters and Lost Its Soul,” and learned about Etsy’s announcement that it filed papers for an Initial Public Offering. If I had a time machine, I would have asked for Alexandra’s feedback on these issues.

Some Updates
My 31 Days to Pod Launch challenge is still going strong! I’ve been releasing an audio file, blog post, and YouTube video daily since March 1. This is my trial by fire on YouTube, and I plan to share what I’ve learned about video production in a future episode. In the meantime, I’d be thrilled if you would check out my new channel on YouTube and subscribe.

I will be presenting at the BlogHer ’15 Conference in New York City along with my friend and fellow solopreneur, Carlota Zimmerman from the Creativity Yenta (who was a guest on Episode 16 and Episode 22). We will be part of a workshop on Friday, July 17, 2015 called Social Media Bootcamp: Lightning Lessons in the Latest: LinkedIn, Google+ Hangouts On Air, and Twitter. If your blog is a major part of your business income (or, you’d like it to be), I hope to see you there! If you haven’t already registered, you can take advantage of our friends and family discount for 30% off the Blogger Rate by registering through the link at http://creativeyarnentrepreneur.com/29..

Ijeoma Eleazu, host of the Etsy Conversations Podcast and a guest on Episode 9 of the Creative Yarn Entrepreneur Show, also highlighted the importance of reading the Etsy seller handbook before launching an Etsy shop. Ijeoma’s podcast was recently touted by Etsy as number one in their list of 10 Podcasts to Help Your Business Thrive. Congratulations, Ijeoma!

I’ll also be attending New Media Expo in Las Vegas from April 13-16, 2015. If you’ll be attending, too, let me know because I’d love to meet you there!

Where do you stand on using Etsy for your yarn-related business? Has your opinion changed since Etsy made its IPO announcement? Leave a comment on the show notes for today’s episode at http://creativeyarnentrepreneur.com/29, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. (You can call me for free through the Contact page.)

If you enjoyed the show
You can now subscribe to the Creative Yarn Entrepreneur Show on iTunes, Stitcher, or TuneIn. Please leave an honest review on iTunes (or Stitcher).