Have you considered joining The National NeedleArts Association (TNNA)? In this episode, I interview knitting teacher, designer, and tech editor, Beth Whiteside, about the benefits of membership, newly formed Business and Creative Services sector, and power tips for getting the most out of the TNNA trade show.
Beth Whiteside is a knitting teacher, designer, and technical editor whose curiosity has led her to visit many countries (stranded color, EPS, k1b, lace, …) on the knitting-world map. Originally from New England, she now lives in San Francisco, where mountains, ocean, and Haight Street are always good sources of inspiration. She has been teaching locally since 2003, and nationally since 2005. What she loves most about teaching is finding ways to make light bulbs pop on in her students’ heads and helping them grow as knitters.
About the interview
In today’s episode, I talk with Beth about the evolution of her own business, Beth Whiteside Designs, and her involvement with The National NeedleArts Association for the past 10 years. We talk about Affiliate membership, attending the trade shows, and the newly formed Business and Creative Service sector, which focuses on individuals and agencies that offer creative and business services to the needlearts industry including authors, bookkeepers/accountants, copy editors, designers, fiber artists, finishers, graphic designers, illustrators, marketing specialists, photographers, teachers (business-to-business and consumer), technical editors, website developers, and those in video production.
Resources mentioned in this episode
Links to other TNNA resources we mentioned:
- You can learn more about membership types here. Most regular listeners will probably fall into the Affiliate member category, with the exception of indie dyers, spinners, and other yarnies (and yarn shop owners). For yarnies who sell directly to consumers, Retail membership is less expensive than Wholesale membership, but doesn’t allow you to exhibit at the trade shows. There is also a Student membership option.
- You can find a list of upcoming TNNA events, including trade shows and webinars, here.
- Details about this summer’s trade show, scheduled for mid-June, 2016, in Washington, D.C., are available here.
I also mentioned a previous episode that you may want to go back and listen to:
- Episode 33: 7 Steps for Pitching Your Ideas for Workshops, Presentations, and Panel Sessions to Conferences and Events
- The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the page here. In addition to podcast episodes, I share links with information that is helpful for small business owners.
- I’ll be facilitating a roundtable at the Snap Conference for DIY and food bloggers and creators. If you’ll be in Salt Lake City, Utah from April 14-16, 2016, I hope to see you there! The roundtable, Podcasting 101: Connect with Your Fans, Spread Your Message, and Build Your Brand Through Audio, will be repeated twice on Friday, April 15 from 1-2:30 p.m.
- Beth convinced me that there is value in attending a TNNA trade show for one day, so I’ll be at the summer trade show on June 11, 2016. Will I see you there?
- To enter the giveaway for a year of domain.Me domain registration, share your audio feedback with me via email or by calling the hotline by April 30, 2016.
Share your feedback on this episode!
Have you considered joining TNNA, or are you already a member? Let us know in here in the show notes for this episode. You can also comment in the Creative Yarn Entrepreneurs Facebook group, comment on the Creative Yarn Entrepreneur Facebook page, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973.
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