Episode 12: Indie Design Gift-a-Long 2014! An interview with Nina Machlin Dayton, Simone Kereit, Lindsay Lewchuk, and Alex Tinsley

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Indie Design Gift-a-Long 2014, an interview with Nina Machlin Dayton, Simone Kereit, Lindsay Lewchuk, Alex Tinsley on Creative Yarn Entrepreneur Show #giftalong2014


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This Week’s Episode

In today’s episode, I interview the organizers of the Indie Design Gift-a-Long, the second annual end-of-year extravaganza on Ravelry showcasing indie crochet and knitting designers. I also thank Beate from Patterns Tried and True for posting the first iTunes review for the Creative Yarn Entrepreneur Show. And, I provide an update on the Thank You Card Challenge.

My guests today are four talented knitting designers: Nina Dayton Machlin, Simone Kereit, Lindsay Lewchuk, and Alex Tinsley. These ladies are also the organizers of the Indie Design Gift-a-Long (GAL). We talk about what the GAL is and how yarn industry indies can get involved.

About the Organizers

Cantare Cowl, a sampler cowl designed by Nina Machlin Dayton of Nina Machlin Dayton Designs. (Click image to link to pattern for sale on Ravelry.) Image (c) Nina Machlin Dayton.

Nina Machlin Dayton is the full-time knitting designer behind Nina Machlin Dayton Designs. (On a side note, we recently learned that we graduated from the same high school.) Nina can be found on Ravelry, on Pinterest, and on Twitter.

Fox Crossing, a one-piece cardigan designed by Simone Kereit of Owl Cat Designs. (Click the image to link to the pattern on Ravelry.) Image (c) Owl Cat Designs.
Fox Crossing, a one-piece cardigan designed by Simone Kereit of OwlCat Designs. (Click image to link to pattern for sale on Ravelry.) Image (c) OwlCat Designs.

Simone Kereit is the knitting designer behind OwlCat Designs. You can find Simone on Ravelry as Simone77 or in the OwlCat Designs Studio group. Simone also shares her knitting video tutorials on YouTube, has a Facebook page, and is OwlCatDesigns on both Instagram and Twitter. She also blogs about healthy food and lifestyle on SimpleHealthyHomemade. You can sign up for her mailing list here.

Lindsay Lewchuk of Knit Eco Chic, modeling her Intersectional Cowl pattern. (Click image to link to pattern for sale on Ravelry.)
Lindsay Lewchuk of Knit Eco Chic, modeling her Intersectional Cowl pattern. (Click image to link to pattern for sale on Ravelry.) Image (c) Knit Eco Chic.

Lindsay Lewchuk is the knitting designer and maker behind Knit Eco Chic. You can find Lindsay on Ravelry as KnitEcoChic or in the Knit Eco Chic group. Lindsay has an Etsy shop where she sells both patterns and hand knits using organic, natural, or sustainable yarns. Lindsay is KnitEcoChic on both Pinterest and Twitter, and you can join her mailing list here. Lindsay is also TJSpecialties on Elance, where she does freelance graphics, web design, and writing (including those pesky knitting pattern layouts).

Alex Tinsley of Dull Roar, modeling her Fructose pattern from the Sweet Tooth progressive/mystery ebook. (Click image to link to pattern for sale on Ravelry.) Image (c) Alexandra Tinsley.

Alex Tinsley is the hat loving knitting designer behind Dull Roar. Alex can be found on Ravelry as alextinsley and in the Dull Roar-ers group. Alex also has a Facebook page and is on Instagram and Twitter. She also works for Malabrigo Yarns part time.

About the Indie Design Gift-a-Long

This event first started in 2013, and emerged from a discussion in the Ravelry Designers group started by Larissa Brown. Nina, Simone, Lindsay, and Alex (and others) worked together to pull off a fantastic event (with just two weeks’ notice) that combined holiday sale with massive online knit/crochet-along. After the event, Simone developed a survey and the team used feedback from the 2013 event to make some changes for 2014.

  • This year’s event will run from November 13 – December 31, 2014.
  • There will be a sale period, from November 13 through 21, where participating designers will offer a 25% discount using coupon code giftalong2014
  • Each designer will discount 4 to 20 independently published patterns available on Ravelry during the sale period.
  • During the entire GAL, knit- and crochet-alongs and other fun activities will be coordinated in the Indie Design Gift-a-Long group on Ravelry. And, there will be prizes. Lots and lots of prizes.
  • Spread the word outside of Ravelry using #giftalong2014.

How to get involved

Become a participating designer! Designers can find more information about signing up to participate here. The sign up period will begin at 10 a.m. Eastern on Monday, November 3 and close on 10 a.m. Eastern on Wednesday, November 5. (Note that all activity related to planning the event has been moved to the GAL Planning group on Ravelry. This page includes links to 3 helpful tutorials: how to bundle on Ravelry, how to create single use coupon codes, and how to remove text from your logo.)

Donate prizes! Other yarn industry indies are welcome to become involved as well. Alex is coordinating physical prizes, so you can contact her on Ravelry to donate a prize suitable for a knitter or crocheter. You have the option to specify which regions or countries you are willing to ship to.

Custom Shapes For Your Cards at Zazzle

Act as a cheerleader! Spread the word on social media, crochet or knit up projects by other designers, and comment on finished projects in the Indie Design Gift-a-Long group on Ravelry. Or, take it offline by hosting a knit- or crochet-along at your local yarn shop. There’s even a tutorial for changing your Ravatar or other social media icon to the Gift-a-Long graphics.

Last year, I participated and helped spread the word by interviewing participating designers Aimee Alexander and Beth Graham on the Underground Crafter blog.

Faye Kennington is organizing social media and advertising activities, and you can find a post with updated links to information about advertising and social media here. Faye is working with a team, including Elizabeth Green Musselman, who is coordinating graphics for 2014’s event.

Will you be participating in the Indie Design Gift-a-Long this year? Leave a comment below, Tweet me at @cyeshow, or leave a message at 646-713-8973. (You can call me for free through the Contact page.)

If you enjoyed the show

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