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This Week’s Episode
I share an interview with Vashti Braha this week. Vashti has been in the crochet business for over ten years. She has experience as a freelance designer, a self-publisher, a publisher of another designer’s work, and now, as a yarn company owner. I invited her on the show to talk about something else: her mailing list. Vashti created an email newsletter, Vashti’s Crochet Inspirations, in late 2010, and she shared what she has learned about email marketing and how her newsletter impacts her business.
About Vashti Braha
Vashti Braha is the crochet designer, publisher, and yarnie behind Designing Vashti. I had the pleasure of interviewing her on the Underground Crafter blog in 2012. (Vashti shared some great tips in that interview for people entering the crochet business, some of which I excerpt in today’s episode.)
You can find Vashti on the Designing Vashti website or blog, and on Facebook, LInkedIn, Pinterest, Ravelry (as vashtirama, in the Vashti’s Crochet Lounge group, and on her designer page), and Twitter.
About the Interview
In this interview, I talked to Vashti about her crochet career. She started it unexpectedly when she attended the Crochet Guild of America‘s annual ChainLink conference (now part of the Knit and Crochet Show) in 2004. There she met several people, including Doris Chan, Marty Miller, Rita Weiss, and the late Jean Leinhauser, and launched her career as a freelance crochet designer after attending the Designer Meet and Greet. (You can find tips on preparing for that event in this episode, where I interview Tamara Kelly from Moogly.)
A few years later, Vashti started blogging as a way to continue the conversation with fellow designers and crochet professionals between conferences, and to build an online portfolio in the days before Ravelry. She launched her newsletter in late 2010. In the interview, Vashti explained her approach to Vashti’s Crochet Inspirations and indicated that it does reliably increase sales. We also talked about the yarn lines she has recently launched. Vashti will have a booth with yarn and kits at The National Needlearts Association‘s summer show.
I also asked Vashti if she had any updates to her recommendations she gave for new designers in a blog interview from 2012, and she shared some additional perspective.
In last week’s episode, I mentioned a 31-day challenge called 31 Days to Pod Launch that I am hosting as a follow up to my presentation on Podcasting 101 at the We All Grow Summit by Latina Bloggers Connect. This challenge will include a daily post (in audio, video, and blog post format) during March, 2015. You can find the welcome post here, along with instructions for subscribing to the audio or video versions.
Do you have a mailing list? What successes or challenges can you share about it? Leave a comment below, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. (You can call me for free through the Contact page.)
If you enjoyed the show
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