Tag «social media»

Episode 35: Social Media Spring Cleaning

In today’s episode, I share some feedback about last week’s episode on sourcing yarn inexpensively to your yarn-related business. I also talk about doing some “spring cleaning” on social media accounts. You can find the show notes for this episode at http://creativeyarnentrepreneur.com/35

More Tips for Sourcing Yarn (and Fleece/Roving) Inexpensively
Two listeners shared some great feedback on last week’s episode.

Lindsay Lewchuk (@KnitEcoChic), the owner of Knit Eco Chic, was a guest in Episode 26: Eco Conscious Knitting & Niche Marketing with Lindsay Lewchuk from Knit Eco Chic and Episode 12, where I interviewed the organizers of the Indie Design Gift-a-Long. Lindsay shared some great advice for designers using yarn support from a yarn company:

“…I also suggest keeping the yarn company who provides you with yarn support in the loop with the progress of the design. This is especially true if you run into any hick-ups during the process, but also for designs that are running smoothly & on-time. I included the latter as it gives the yarn co a chance to give a heads-up to their social media coordinator & yarn audience on your upcoming release featuring their yarn!”

This is definitely a great way to stay on the yarn company’s radar and may lead to some excitement about your pattern.

Carol Densmore (@CrossWindFarm) from Cross Wind Farm stepped in to fill my knowledge gap about how/if spinners are able to source materials inexpensively. Carol says:

“…I am a spinner and raise a flock of sheep… there are places where you can find discounted fleeces or roving (clean, ready-to-spin wool). Many fiber festivals have wool (or fleece) competitions. After the judging is finished most of the fleeces go on sale. This is where many fiber artists get their wool if they don’t raise the sheep (or other fiber animals) themselves. From there they take it to a mill and have it processed into yarn or other items. Also at fiber festivals many vendors sell fleeces and roving. Various vendors will have ‘bargin bins’ or ‘show sales’ and one can get things at a discounted price.

Spinning guilds occasionally have sales as well. The only way that I know of to produce yarn from raw fleece (other than hand spinning of course) is to obtain fleeces from fiber festivals, farms, or vendors and take it to a mill and have it processed into yarn. I do that for the yarn that I sell and use. Overall it ends up being less expensive compared to a retail price but the initial financial outlay could be hefty because you have to pay the mill, but that yarn could last a knitter/crocheter/weaver a long time. Some mills have a minimum amount of raw wool they will process, other mills don’t so a person could have one fleece processed into yarn and then go from there.”

Thanks for sharing that information, Carol! I’m sure it will be helpful to other listeners!

Updates
I will be presenting at the BlogHer ’15 Conference in New York City along with my friend and fellow solopreneur, Carlota Zimmerman from the Creativity Yenta (who was a guest on Episode 16 and Episode 22). We will be part of a workshop on Friday, July 17, 2015 called Social Media Bootcamp: Lightning Lessons in the Latest: LinkedIn, Google+ Hangouts On Air, and Twitter. If your blog is a major part of your business income (or, you’d like it to be), I hope to see you there! If you haven’t already registered, you can take advantage of our friends and family discount for 30% off the Blogger Rate by registering through the link at http://creativeyarnentrepreneur.com/35

In last week’s episode, I talked about Smiley’s Yarns, a New York City shop that sells discontinued yarns. Right after the episode, I learned that Smiley’s will be closing its brick-and-mortar store on May 23, 2015. Their online store will remain open and they will continue to hold their Manhattan yarn sales.

Social Media Spring Cleaning
I’ve recently been struggling with Twitter’s follower limits and have decided to do some social media spring cleaning as a result. I started by pruning my @UCrafter following list and removing some people that I follow. I’ve also been adding more people to Twitter lists, like this one of crochet designers. I talk about my approach to my social media spring cleaning on Twitter and Pinterest in more detail in this episode.

Are you spring cleaning your social media accounts? What’s your approach to keeping your social accounts fresh? Leave a comment at http://creativeyarnentrepreneur.com/35, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973.

If you enjoyed the show
Please leave an honest review on iTunes or Stitcher and join the mailing list at http://creativeyarnentrepreneur.com/list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.

Episode 30: Going Beyond the Basics with Pinterest for Your Yarn-Related Business with Cynthia Sanchez

Back in February, I had the opportunity to meet and interview Cynthia Sanchez at the We All Grow Summit by Latina Bloggers Connect. Cynthia is a Pinterest marketing expert, so in this interview, we talked about taking your Pinterest use to the next level for your yarn-related business. (If you’re just getting started on Pinterest, you may find Episode 2: 10 Ways to Use Pinterest to Grow Your Business helpful.)

About Cynthia Sanchez
Cynthia Sanchez has a background in healthcare as a nurse navigator. In 2011, she was interested in using social media to get the word out to patients, but since she didn’t have an established online presence or a background in marketing, she decided to start up a personal blog first. Cynthia had recently begun using Pinterest and was finding that it was transforming her life, so it seemed like the perfect topic for her to explore through blogging. Cynthia soon became a recognized Pinterest marketing expert. In addition to hosting the Oh So Pinteresting podcast, she also speaks regularly at national conferences social media events.

You can find Cynthia online at the Oh So Pinteresting website, as well as on Facebook, Pinterest (of course), and Twitter. You can also subscribe to the Oh So Pinteresting podcast on iTunes and Stitcher. Cynthia’s Pinterest for Business course is now available on Lynda.com.

About the Interview
In this interview, Cynthia shared her advice for going beyond the basics in using Pinterest for reaching your target audience. Here are some of her suggestions.

Take the time to develop a Pinterest strategy. Consider who you want to reach (your target audience), and then create boards populated with the types of images they want to see. Once you have established your overall strategy, you can think about the posting frequency/schedule that works for you.
Consider different approaches to Pinterest boards based on your business’s size and brand. Solopreneurs/micro business owners might share more personal interest boards than larger businesses, since the owner’s personality may be considered part of the brand. Owners who have a business serving both B2B and B2C audiences might consider creating separate accounts to focus on different audiences. Businesses of all sizes may want to consider using more secret boards for interests that may divert attention from their core business activities.
If you have multiple accounts, establish group boards to share crossover interests with both audiences. I do this with my Crochet Business Tips board, which is shared through my Underground Crafter and my Creative Yarn Entrepreneur Show business accounts.
Browse boards and pins in categories unrelated to your business. Yarn-related busienss owners may want to check out sports or history to see Pinterest with fresh eyes. Discover what appeals to you visually, and incorporate that into your own boards as well as into the images you share online.
Cynthia also shared several recommendations.

The Pinterest for Business blog is Cynthia’s favorite resource for staying on top of Pinterest changes.
Tailwind is the Pinterest scheduler and analytics tool Cynthia recommends for small businesses and bloggers. It is an approved Pinterest third party app and it has affordable pricing options.
Cynthia also invited listeners to participate in her upcoming one day, hands-on Pinterest training, My Pinterest Bootcamp with Jeff Sieh from Manly Pinterest Tips, which is scheduled for Saturday, April 18, 2015.

Updates
My 31 Days to Pod Launch challenge is still going strong! I’ve been releasing an audio file, blog post, and YouTube video daily since March 1. This is my trial by fire on YouTube, and I plan to share what I’ve learned about video production in a future episode. In the meantime, I’d be thrilled if you would check out my new channel on YouTube and subscribe.

I will be presenting at the BlogHer ’15 Conference in New York City along with my friend and fellow solopreneur, Carlota Zimmerman from the Creativity Yenta (who was a guest on Episode 16 and Episode 22). We will be part of a workshop on Friday, July 17, 2015 called Social Media Bootcamp: Lightning Lessons in the Latest: LinkedIn, Google+ Hangouts On Air, and Twitter. If your blog is a major part of your business income (or, you’d like it to be), I hope to see you there! If you haven’t already registered, you can take advantage of our friends and family discount for 30% off the Blogger Rate by registering through the link at http://creativeyarnentrepreneur.com/30.

If you are available next Monday, March 30, 2015, I’d love it if you could join my live Google+ Hangout with Carlota as No Frills Small Business. You can check out the teaser and RSVP to get a reminder before the show starts at http://creativeyarnentrepreneur.com/30. We’ll be talking about charting your own history with your small business as part of our celebration of Women’s History Month, and we’ll be answering the top questions we hear from other women small business owners.

I’ll also be attending New Media Expo in Las Vegas from April 13-16, 2015. If you’ll be attending, too, let me know because I’d love to meet you there!

I’d love to hear from you! How do you plan on adjusting your Pinterest strategy or tactics based on Cynthia’s suggestions? What has worked for you on Pinterest in the past? Leave a comment at http://creativeyarnentrepreneur.com/30, Tweet me at @cyeshow, add me to your G+ circle and send me a note at https://plus.google.com/+MarieSegaresundergroundcrafter/, or leave a message at 646-713-8973.

If you enjoyed the show
You can now subscribe to the Creative Yarn Entrepreneur Show on iTunes, Stitcher, or TuneIn. Please leave an honest review on iTunes (or Stitcher) and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions. You can find the sign up form at http://creativeyarnentrepreneur.com/contact/.